I was VP Growth for a fintech for a while. And the one thing I learned that Paid Ads are a Trap. Here my open the read medium article about this https://medium.

I was VP Growth for a fintech for a while. And the one thing I learned that Paid Ads are a Trap. Here my open the read medium article about this https://medium.com/@franz.enzenhofer/ads-are-a-trap-80df01d2fbaf https://medium.com/@franz.enzenhofer/ads-are-a-trap-80df01d2... Tl;dr: money is at best a halfway decent accelerator. And as long as you don't massive positive retention just a sinkhole of fake growth. And if you have this massive retention there are better ways to invest your money.