The ad industry has always claimed that fraud doesn't matter because it is priced in. It's been over a decade since I worked in click fraud detection but I beli

The ad industry has always claimed that fraud doesn't matter because it is priced in. It's been over a decade since I worked in click fraud detection but I believe Google's numbers were around < 2-5% of clicks were fraud (someone here might have up to date numbers). So this is a huge revelation from my perspective.