4 ms·

I think you’re right that Superhuman is a luxury product. The luxury segment is pretty underexplored in software. LVMH’s market cap is north of 300B. There’s

• incrudible 6y ago
  > The luxury segment is pretty underexplored in software. An attempt was made: https://en.wikipedia.org/wiki/I_Am_Rich https://en.wikipedia.org/wiki/I_Am_Rich > LVMH’s market cap is north of 300B. There’s plenty of scale in the price insensitive audience! LVMH is a huge conglomerate of brands. I would argue that most of these brands are in fact not targeting the "price-insensitive" demographic, but those buying "premium goods", which isn't quite the same. If you did a revenue breakdown, you'd probably see that the bulk doesn't come from Louis Vuitton purses, but rather from products that the middle class can afford - similar to Apple.