We use a similar process, inspired by Basecamp[0]. For us it seems like the biggest challenge is getting feedback from the right people. Mostly due to the sheer

We use a similar process, inspired by Basecamp[0]. For us it seems like the biggest challenge is getting feedback from the right people. Mostly due to the sheer number of pitches (RFCs, project proposals). And we're a small team. Also it's a bit difficult to decide what goes first and how to make sure we don't bite more than we can chew. Overall I agree with the article that the biggest benefit is from writing things and thinking about them in a structured way. Some ideas sound great, but once you start digging, problems emerge. Being able to pull the brakes even before starting, or refining the idea to a much smaller core is perhaps the most valuable and non-intuitive benefit. [0] https://basecamp.com/shapeup https://basecamp.com/shapeup