I agree that incumbents don't like disruptive innovation (in general), but who says that a) Apple wouldn't mind as they've in general done a phenomenal job of i

I agree that incumbents don't like disruptive innovation (in general), but who says that a) Apple wouldn't mind as they've in general done a phenomenal job of interrupting themselves before others have had the chance over the last twenty years or b) that another new company won't unseed Apple as Apple (while not in market share, but in prominence and recently also income) has unseeded Microsoft.