It could be a moving or cyclical target. Once the collective subconscious comes to consensus that a particular design is what looks 'cool', then it opens up a

It could be a moving or cyclical target. Once the collective subconscious comes to consensus that a particular design is what looks 'cool', then it opens up a niche for someone to come in and do something 'ugly' as a demonstration of power. It's like saying, "this is so much better that we don't even care what you think about its appearance." I think the Cybertruck is attempting to do exactly this to wedge itself into the 'badass' American pickup truck market. "Oh that's a cute little F-150 with all it's smooth curves. Does the paint job match your nail polish?" Those without power will always look for new niches and edges to leverage their way into power. That often comes from just mentally reframing what you decide is valuable, because the market for traditionally valuable things is already too crowded. Note; I'm not really giving a moral judgement or approval of this kind of machismo mentality. Just doing some armchair psychology.