Get the concrete stuff right: -Links should be underlined, and a different color. No exceptions. -Get button padding right. (make the entire button clickable,

Get the concrete stuff right: -Links should be underlined, and a different color. No exceptions. -Get button padding right. (make the entire button clickable, not just the text). -Pick the right verbs for buttons. ("Submit" "Delete" "Copy" etc... not "OK") -Web-form Usability: http://theoatmeal.com/comics/shopping_cart http://theoatmeal.com/comics/shopping_cart -Do simple, task-based usability testing on real users. -Etc.