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Now that AT&T owns Warner and HBO I expect to see tons of crossover ads: promoting the each new movie and the fact that it will be on HBO Max. HBO will get new
by tehwebguy 6y ago
Now that AT&T owns Warner and HBO I expect to see tons of crossover ads: promoting the each new movie and the fact that it will be on HBO Max.
HBO will get new signups, the movie will get a marketing bill that keeps it in the red forever, and directors + actors with backend deals will get nothing.
- pessimizer 6y agoThe most beautiful part of vertical integration; being able to buy services from yourself at whatever arbitrary price you set lets you make the units with contingent liabilities worth the least.