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How do you measure performance when movies are released straight to streaming? Are there “streaming box offices” already?
by cm2187 6y ago
How do you measure performance when movies are released straight to streaming? Are there “streaming box offices” already?
- objclxt 6y agoInternally obviously Netflix et al have all the metrics they need, and goal on things like minutes watched and completed watchings. Externally, there are companies like Nielsen that attempt to derive ratings for steaming media (via surveys, paying people to install plugins, using audio fingerprinting etc), but it’s not clear how accurate they actually are.
- pessimizer 6y agoI don't think you do. You read the marketing about how well a film has done and decide whether you believe it. The only people who actually know are the distributors, and they have paid teams who spend all day trying to get stories published about how well the films are doing.