I think it's what attracted people to Balsamiq vs. Axure and other products as well. Because it kinda looks like a child's work it takes off the edge of notici

I think it's what attracted people to Balsamiq vs. Axure and other products as well. Because it kinda looks like a child's work it takes off the edge of noticing useless details and carries the intent better. The same can be said about Lorem Ipsum vs. "real text". If you put real text, whoever is looking at it analyses things beyond the point you're trying to get across. People notice unbalanced text and typos and all you wanted to say was "there is going to be text here."