As a mobile developer, our clients are either in the business of selling products/services to users, or selling users to advertisers. Either way, our clients ne

As a mobile developer, our clients are either in the business of selling products/services to users, or selling users to advertisers. Either way, our clients need people to download and use their application. In turn, we must provide the best possible user experience for those prospective users; If our application provides a worse user experience than the competitor's, users will choose the competitor. In some cases, you might get away with a worse user experience -- if you want Netflix's content, you have to use Netflix's application, and a competitor can't edge out Netflix without providing replacement content, as well. However, this is unlikely to be to your benefit if another competitor does offer content of equivalent value to users, and they choose to spend their attention on an application with a superior user experience.