I think this is helping to make the case that they could be consistent in applying the guidelines to books/music/TV. "We're trying to be family-friendly, so we'

I think this is helping to make the case that they could be consistent in applying the guidelines to books/music/TV. "We're trying to be family-friendly, so we're not interested in selling any content that references drug use, but you're more than welcome to get it elsewhere." But they aren't; they only censor such content on the App Store. Both Drone+ and Phone Story could have been done as web apps (which iOS supported before native apps), but of course there are many APIs that you cannot access from WebKit.