It's a successor of the (now-defunct) caffeine app which did mostly the same thing. Given that most other coffee names were already taken, I can understand the

It's a successor of the (now-defunct) caffeine app which did mostly the same thing. Given that most other coffee names were already taken, I can understand the logic of why they chose the name. As you said though, it is now considered by many to be insensitive. So Apple it's probably in the right here. I'm sure they would welcome suggestions on how to rebrand.