Instead of A/B testing, why not try and figure out why the traffic is so low on the landing page? Seems like there’s SEO work to be done? In my last job we str

Instead of A/B testing, why not try and figure out why the traffic is so low on the landing page? Seems like there’s SEO work to be done? In my last job we struggled with this. It was more useful, frankly, to go with our gut and qualitative information from sales inquiries we got (questions like “how did you learn about us” or “what made you think to contact us”). We also had a PR firm interview clients to understand how they perceived our brand. For better or worse we used these qualitative bits of info to try and build useful landing pages. But a lot of it was unfortunately subjective and involved debate over how our marketing actually worked.