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More pondering than a serious question; would it make a difference if they didn't rely on the original business name and reputation? For example, if I created a

More pondering than a serious question; would it make a difference if they didn't rely on the original business name and reputation? For example, if I created a fictitious "Lucky Dog Chinese" and in fact delivered food provided by the "Lucky Cat Chinese" would that be disagreeable? Almost like dropshipping for restaurants.

Animats 6y ago
California law wouldn't prohibit that. The next step is "ghost kitchens".[1] These are commissary facilities that advertise as restaurants but only deliver. The ousted Uber CEO tried to get into that business, but not much seems to have come of "Cloud Kitchens". Some of these seem to be new ways to get people to work for too little. The delivery service is just the landlord; they rent people who want to run a restaurant a kitchen space, sell them raw materials, and deliver the product. Doordash has one in Redwood City. They have Rooster and Rice, and Chick-Fil-A franchisees. That's near me, and it was sad to see gig drivers waiting for their specific order to be ready. If they were employees being paid for waiting time, the next driver would get the next order, to minimize paid waiting. [1] https://www.fermag.com/articles/9618-7-Ghost-Kitchens-You-May-Not-Know-About/ https://www.fermag.com/articles/9618-7-Ghost-Kitchens-You-Ma...
- amyjess 6y ago
  There are a number of these ghost kitchens in my area available on Uber Eats, some of which are pretty good. Some of the best Nashville hot chicken I've ever had has been delivered from a place simply titled "Nashville Hot Chicken Shack". Googling them, I couldn't find anything about them. Not even putting in the street address gives me anything. But I did find out the address belonged to another restaurant, which let me realize that they were a ghost kitchen using that restaurant's kitchen facilities. And then I noticed in the app that the restaurant's name was mentioned in small print, which finally confirmed it.

Animats 6y ago

California law wouldn't prohibit that. The next step is "ghost kitchens".[1] These are commissary facilities that advertise as restaurants but only deliver. The ousted Uber CEO tried to get into that business, but not much seems to have come of "Cloud Kitchens". Some of these seem to be new ways to get people to work for too little. The delivery service is just the landlord; they rent people who want to run a restaurant a kitchen space, sell them raw materials, and deliver the product. Doordash has one in Redwood City. They have Rooster and Rice, and Chick-Fil-A franchisees. That's near me, and it was sad to see gig drivers waiting for their specific order to be ready. If they were employees being paid for waiting time, the next driver would get the next order, to minimize paid waiting. [1] https://www.fermag.com/articles/9618-7-Ghost-Kitchens-You-May-Not-Know-About/ https://www.fermag.com/articles/9618-7-Ghost-Kitchens-You-Ma...

amyjess 6y ago
There are a number of these ghost kitchens in my area available on Uber Eats, some of which are pretty good. Some of the best Nashville hot chicken I've ever had has been delivered from a place simply titled "Nashville Hot Chicken Shack". Googling them, I couldn't find anything about them. Not even putting in the street address gives me anything. But I did find out the address belonged to another restaurant, which let me realize that they were a ghost kitchen using that restaurant's kitchen facilities. And then I noticed in the app that the restaurant's name was mentioned in small print, which finally confirmed it.