We also may share such information and any User Content you create with third parties. We may share your PII, Non-PII, and Aggregate Information with third part

We also may share such information and any User Content you create with third parties. We may share your PII, Non-PII, and Aggregate Information with third parties to complete your transactions and provide you with advertising and other promotional materials on your Nintendo 3DS System. In government & medical work, they hammer into you that PII must be protected. Nintendo specifically saying they can share it is a big deal. Agreed, PII != usage data.