Yeah, that's true, but the swiss watch industry still sold 20 million + watches last year. So I still can't see how this applies. It would also probably be fa

Yeah, that's true, but the swiss watch industry still sold 20 million + watches last year. So I still can't see how this applies. It would also probably be fair to say that the swiss watch industry was decimated as carrying a phone became ubiquitous. I think the comparison is relatively apt though. People have one left wrist, and even though the apple watch and a classic watch are different categories. You don't often see people wearing both. So there is competition there for a limited number of wrist slots. And apple is selling more units than team swiss watch. Now, if you wanted to have a conversation about total wrist market share, I'd still guess the swiss watch industry is winning. You don't have to buy a new mechanical watch every other year so units moved isn't as apt a comparison.