Except for a couple of short contracts I am trying to ignore mobile app market. I just can't stand that I need anybody's permission to install / sell my product

Except for a couple of short contracts I am trying to ignore mobile app market. I just can't stand that I need anybody's permission to install / sell my products. Instant critical updates delivery that saved my bacon quite a few times is also out of question on mobile. I am aware about sideloading on Android but how many regular users are willing to follow through on that model.