3 ms·

Isn't Netflix the odd one out there? They control both the platform and the content.

• sudhirj 6y ago
  They’re buying smaller and smaller projects as time goes by, catering to more niche audiences. They understand that they’re in a unique position to work the long tail. Having tiktok like individuals creating content on Netflix is the logical extension of their current strategy, alongside some shows with broader appeal.
  • akritrime 6y ago
    Hmm, I think I get your point. But still, I don't see if it will ever be as effective a market for individual creators as youtube.
    • sudhirj 6y ago
      It won't be a market, but it will be a living. Netflix can pay people a contract or a salary to produce content.
      • akritrime 6y ago
        Yeah. But it is still Netflix controlling both end, they are just extending their supply chain to include more indie creators but at the end of the day who gets to get on the platform and how much they can earn isn't a direct function of that creator and their audience. That economy is not a directly individualistic economy like the other examples. But I would really like to see a mix of kickstarter and patreon for indie creators that can run parallel to the OTT platforms, enabling them to create more ambitious projects and enabling their audience to directly support it.
        • sudhirj 6y ago
          I think Kickstarter itself is a pretty popular way to get projects running https://www.studiobinder.com/blog/kickstarter-film-projects/ https://www.studiobinder.com/blog/kickstarter-film-projects/