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The economy will bifurcate into two sections: a corporate economy that builds platforms, and an individualist economy that uses those platform for creative purp
by sudhirj 6y ago
The economy will bifurcate into two sections: a corporate economy that builds platforms, and an individualist economy that uses those platform for creative purposes.
Think YouTube + video creators, Spotify + artists, Netflix + more long tail video content, Substack + writers, TikTok + influencers, Doordash + indie chefs, Apple + indie developers.
I believe this will feel like visible people are losing jobs and making less money, but humanity as a whole will see wealth increase.
- Adrig 6y agoDamn I never thought about indie chefs! I heard about ghost kitchens which I think is brilliant but building and promoting your individuality as a chef unlocks a whole new world of possibilities.
- akritrime 6y agoI think the more savvy term for it is cloud kitchens.
- erik_seaberg 6y agoI think Kalanick (the Uber cofounder) trademarked that.
- akritrime 6y agoAny source on that? I tried searching for it, seems like Kalanick does have a new venture called CloudKitchens but can't find anything on whether the phrase 'cloud kitchen' itself is trademarked.
- erik_seaberg 6y agoI was going by the “®” in their logo. From https://trademarks.justia.com/879/58/cloudkitchens-87958653.html https://trademarks.justia.com/879/58/cloudkitchens-87958653.... it looks like USPTO acked a plan to use the mark within three years. I don’t know whether that means they could complain if you opened “Talukder’s Pizza Cloud Kitchen.”
- akritrime 6y agoHmm, I see a few publication using the `cloud kitchen` term in a generic way. But maybe if I opened a business, maybe they will see that as trying to take advantage of an existing brand. No idea if that's how trademark works.
- sudhirj 6y agoCloud kitchens are actual commercial kitchens run by corporations. Indie chefs just cook out of their own homes.
- akritrime 6y agoAh, I was not aware of that distinction
- akritrime 6y agoIsn't Netflix the odd one out there? They control both the platform and the content.
- sudhirj 6y agoThey’re buying smaller and smaller projects as time goes by, catering to more niche audiences. They understand that they’re in a unique position to work the long tail. Having tiktok like individuals creating content on Netflix is the logical extension of their current strategy, alongside some shows with broader appeal.
- akritrime 6y agoHmm, I think I get your point. But still, I don't see if it will ever be as effective a market for individual creators as youtube.
- sudhirj 6y agoIt won't be a market, but it will be a living. Netflix can pay people a contract or a salary to produce content.
- akritrime 6y agoYeah. But it is still Netflix controlling both end, they are just extending their supply chain to include more indie creators but at the end of the day who gets to get on the platform and how much they can earn isn't a direct function of that creator and their audience. That economy is not a directly individualistic economy like the other examples. But I would really like to see a mix of kickstarter and patreon for indie creators that can run parallel to the OTT platforms, enabling them to create more ambitious projects and enabling their audience to directly support it.
- sudhirj 6y agoI think Kickstarter itself is a pretty popular way to get projects running https://www.studiobinder.com/blog/kickstarter-film-projects/ https://www.studiobinder.com/blog/kickstarter-film-projects/
- mtberatwork 6y agoIsn't this just a continuation of the service economy? It won't feel like people are losing jobs and making less money, people will lose jobs and make less money as they transition to creative domains that AI/automation hasn't captured yet.