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In numbers, not in revenue. The Swiss watch industry is still far larger as a business.
by Hypx 6y ago
In numbers, not in revenue. The Swiss watch industry is still far larger as a business.
- jethro_tell 6y agoThe swiss watch industry is also a small part of the total watch industry. Japanese watches sell way more than swiss watches as well. Think casio gshock (just the gshock is about 10mm/year), citizen echo drives (Citizen sells 200mm watches/ year), They are also usually the movement supplier for the junk fashion brands. If you wanted to count apples share of the watch industry, not just the swiss watch industry) it would be less than one percent. It's making a new market and gaining some ground but it's not the 'watch industry killer' that people like to make it out to be.