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I learned about freemium from this (and other) Acquired podcast episodes. Tencent December 16, 2018 https://www.acquired.fm/episodes/season-3-episode-10-tence
by specialist 6y ago
I learned about freemium from this (and other) Acquired podcast episodes.
Tencent December 16, 2018
https://www.acquired.fm/episodes/season-3-episode-10-tencent https://www.acquired.fm/episodes/season-3-episode-10-tencent
Caveat: Not an endorsement of freemium; it's pure evil. And I mostly don't share the host's enthusiasm for a lot of the companies they study. But I always learn a lot, esp wrt to how the various players think about these things.
- wutbrodo 6y ago> Caveat: Not an endorsement of freemium; it's pure evil. Could you expand on this? When I started getting serious about lifting way back when, I used an app to manage my routines. At a certain point, I decided I was getting advanced enough that I could make use of some of their premium features, at which point I converted and have been a happy customer ever since. I have friends who feel the same way about (eg) Spotify, TODO apps, or any of a number of services for which the free version was essentially an unlimited-length, limited-feature trial version. These seem to me like completely aboveboard, mutually beneficial implementations of freemium. To your mind, what makes this "pure evil"?
- specialist 6y agoI'm steadfast against dopamine hacking, optimizing engagement, outrage machine, skinner boxes, etc. FarmVille, Clash of Clans, Twitter, etc. I used to publish shareware utilities. I love try before you buy. For both publishers and customers. I should finesse my phrasing to reflect that distinction. Thanks for asking.
- wutbrodo 6y agoGot it, thanks for clarifying