> "I don't see the correlation between expensive footwear and comfort." They often are more comfortable, it all depends on what you're doing. You wouldn't go o

> "I don't see the correlation between expensive footwear and comfort." They often are more comfortable, it all depends on what you're doing. You wouldn't go on a long walk in those flip-flops, but if you did, you'd hope you'd have better shoes than $15 runners (seriously, huge difference). But it's not just about comfort - it's about perception: how others perceive you, and how you perceive yourself. It's about hacking how others see you, and more importantly knowing yourself well enough to hack around your own behavior with your environment and possessions. For example: cute girl over there, you want to go talk to her. What do you think will give you more confidence, you in a ratty but comfy t-shirt and shorts, or you dressed to the nines and knowing you look good enough to eat? Another example: that work laptop you use every single day. They both compile code just as well as one another, but one is plasticky and flimsy, and the keyboard creaks annoyingly when you press a key a little too hard. The other is rock solid and feels like Zeus himself cast it out of Mt. Olympus. Which increases your productivity and general satisfaction while working? > "Beds. Yes, you spend 1/3 your life in bed. And you spend it unconscious. You spend about 0.03% of your conscious life in bed while falling asleep (30 mins a day)." Yes, but how rested you feel when you regain consciousness is very much related to the quality of your mattress. If we take your logic to its natural conclusion, we'd all just sleep on cardboard.