> Amazon could easily require sellers to provide some basic transparency about these listings—disclosing where these manufacturers are located, how long they've

> Amazon could easily require sellers to provide some basic transparency about these listings—disclosing where these manufacturers are located, how long they've been in business, and which other brands they own. This might make it easier for Amazon to punish companies that try to mislead customers with fake reviews. In my experience they go out of their way to hide info on who the company really is and especially where it is located. Including deleting reviews that point this out. I suspect they make the most money selling in a position of maximum information asymmetry. If you built up any loyalty to the brand they could sell to you outside amazon.