Yes, but the brand, being non-tangible, has stronger staying power as the platform marketplace expands to encompass more sellers. The brand then becomes more po

Yes, but the brand, being non-tangible, has stronger staying power as the platform marketplace expands to encompass more sellers. The brand then becomes more powerful as it eats up the reputation of the individual sellers. Additionally, no one gives a crap about long-term anymore. Scorched earth, grab what you can, screw everyone else and all that.