Can't agree more. Any headline which invokes a "what, really?" response should not be clicked, instead the keywords (like $villain or $unflattering_third_person

Can't agree more. Any headline which invokes a "what, really?" response should not be clicked, instead the keywords (like $villain or $unflattering_third_person or $unique_despicable_action) should be searched (for pro's, in a private window via DuckDuckGo or if that sucks (like, most of the time)) with google (may involve skipping the first, second or even third page of results for _hot_ clickbait topics). With some luck there'll be a really credible secondary, or even better, the primary source. Those usually come without clickbait headlines. This is much better that an ad-blocker, since it doesn't increase click count for the attention-seeking clickbait news provider, and yields no money for them. In the long run, this drains their money stream. At least I hope so. It is also simple enough to understand and follow to pass over to most non-IT-friends and acquaintances.