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My wife has a side project selling antique maps. I built her a shopify site about 1 year ago that costs €30 p/m but it's hardly generating any revenue. I spent

My wife has a side project selling antique maps. I built her a shopify site about 1 year ago that costs €30 p/m but it's hardly generating any revenue. I spent maybe 10 hours on it and she has spent about € 2000 on inventory. https://utrechtaandemuur.nl https://utrechtaandemuur.nl

weaksauce 6y ago
have you considered localizing and selling it to english speaking countries too? cool looking maps but not all that accessible.
yosefjaved1 6y ago
This looks good! There are some minor UX tweaks that you should do for a better starting point to the site. I'm assuming: 1. The initial site hasn't changed since launch. 2. If it has, then its been due to intuition vs data. From my quick glance, this has potential and she should be able to sell her entire inventory €2000. It would be good to know what the digital marketing strategy has been to build awareness and drive sales from her target audience as well as a better understanding of her customer and industry. In any case, she has something and I hope she doesn't give up.
- unixhero 6y ago
  Nuce business. I didn't see an English version of the site.
blackrock 6y ago
This is very niche. I question who would really want to buy antique maps, except as for wall art. Can you venture into other things to sell on Shopify instead?
- briandear 6y ago
  If you were the world leader in antique maps, you’d make a pile of money from that niche. Being able to search for authentic maps for anywhere in world, sorted by time period — that would be a big hit in certain circles. You could ask who would buy first edition printed books — but that’s also a pretty large niche with lots of passionate customers. For example, I’d be interested in old aviation charts or wartime maps from World War II or the US Civil War/etc.
- troymc 6y ago
  It's not as niche as you might think. I think the problem is that there are already lots of other websites selling antique maps. For example: - https://www.raremaps.com/ https://www.raremaps.com/ - https://artsourceinternational.com/ https://artsourceinternational.com/ - https://www.swiftmaps.com/product-category/antique-maps/ https://www.swiftmaps.com/product-category/antique-maps/
CalRobert 6y ago
Is it accurate to assume the target audience is only Dutch-speaking people? This is cool but I haven't wanted antique maps of the Netherlands specifically.
- contravariant 6y ago
  Not just Dutch speaking but looks like it's specifically the city of Utrecht. Which is pretty specific, though the hostname tells you as much if you speak Dutch (it translates to 'Utrecht on the (your) wall').
labria 6y ago
Wondering: why did you choose to focus on one city?
j3th9n 6y ago
Why not switch to WooCommerce and I host it for you for €49/year. ;-)
mapster 6y ago
Get the prints into retail spaces - book shops and boutiques.

weaksauce 6y ago

have you considered localizing and selling it to english speaking countries too? cool looking maps but not all that accessible.

yosefjaved1 6y ago

This looks good! There are some minor UX tweaks that you should do for a better starting point to the site. I'm assuming: 1. The initial site hasn't changed since launch. 2. If it has, then its been due to intuition vs data. From my quick glance, this has potential and she should be able to sell her entire inventory €2000. It would be good to know what the digital marketing strategy has been to build awareness and drive sales from her target audience as well as a better understanding of her customer and industry. In any case, she has something and I hope she doesn't give up.

unixhero 6y ago
Nuce business. I didn't see an English version of the site.

blackrock 6y ago

This is very niche. I question who would really want to buy antique maps, except as for wall art. Can you venture into other things to sell on Shopify instead?

briandear 6y ago
If you were the world leader in antique maps, you’d make a pile of money from that niche. Being able to search for authentic maps for anywhere in world, sorted by time period — that would be a big hit in certain circles. You could ask who would buy first edition printed books — but that’s also a pretty large niche with lots of passionate customers. For example, I’d be interested in old aviation charts or wartime maps from World War II or the US Civil War/etc.
troymc 6y ago
It's not as niche as you might think. I think the problem is that there are already lots of other websites selling antique maps. For example: - https://www.raremaps.com/ https://www.raremaps.com/ - https://artsourceinternational.com/ https://artsourceinternational.com/ - https://www.swiftmaps.com/product-category/antique-maps/ https://www.swiftmaps.com/product-category/antique-maps/

CalRobert 6y ago

Is it accurate to assume the target audience is only Dutch-speaking people? This is cool but I haven't wanted antique maps of the Netherlands specifically.

contravariant 6y ago
Not just Dutch speaking but looks like it's specifically the city of Utrecht. Which is pretty specific, though the hostname tells you as much if you speak Dutch (it translates to 'Utrecht on the (your) wall').

labria 6y ago

Wondering: why did you choose to focus on one city?

j3th9n 6y ago

Why not switch to WooCommerce and I host it for you for €49/year. ;-)

mapster 6y ago

Get the prints into retail spaces - book shops and boutiques.