4 ms·
I think a large part of this is that smart phone buyers are likely on either cheap phones (barely hitting android on the lowest end) or contract phones. Signing
by strmpnk 15y ago
I think a large part of this is that smart phone buyers are likely on either cheap phones (barely hitting android on the lowest end) or contract phones. Signing a two year contract or putting down $600+ to get a phone is not a commitment most people make unless they trust the brand. HP is out of luck with phones IMO... I'd play the TouchPad angle the most and strongly consider doing an iPod touch like device if I were them.
- Steko 15y agoI don't think most people care about "brand trust" too much (some do), HTC is one of the most profitable handset makers and most people don't even know the company exists. For most people, they buy what their friend has, what they saw on tv, what the salesguy shoves in their face.
- strmpnk 15y agoThe brand in this case has been Android lately. Even so, HTC was successful well before the new wave of smartphone competition because people actually tried phones in stores. I rarely hear about someone picking a phone out in store vs. hearing about phones on the web.