Except that the price is likely a factor in all three of the reason you've cited. There's no real competitors because Netflix does a great job off an already lo

Except that the price is likely a factor in all three of the reason you've cited. There's no real competitors because Netflix does a great job off an already low price. They have the market and are serving it well. That's ridiculously difficult to break into. Their growing userbase is possibly as much a result of the price as it is the features, so upping that jeopardizes that position as well. You are right, though. In many companies that would be too tempting to resist. From what I've seen it looks like Netflix's CEO has loftier goals than even what they're doing now. I'd like to think he plans on focusing on having enough money to keep building the market for a bit longer before switching gears to caching in.