Peer pressure really only works if it crosses a critical mass. Maybe early on in the pandemic government leaders could have pulled off the messaging that you r

Peer pressure really only works if it crosses a critical mass. Maybe early on in the pandemic government leaders could have pulled off the messaging that you recommend, but they waffled on the initial messaging. The result is that we're now polarized into separate camps, and everyone is capable of retreating into their own side to seek affirmation if the other side expresses disapproval.