Assuming you are a developer with no marketing experience - promote yourself/your project to the point that makes you uncomfortable. Most people will submit so

Assuming you are a developer with no marketing experience - promote yourself/your project to the point that makes you uncomfortable. Most people will submit something to HN, it won't get traction, and then they give up thinking their project wasn't any good. Getting the word out is usually more important than how good your thing is when it comes to success - so don't underestimate the amount of investment you should spend on it. But obviously do so in a way that isn't spammy, shady, etc. I used Google ads to get my very first users[1], and SEO to eventually get most of the traffic for my first product[2]. [1] https://www.coryzue.com/writing/first-test/ https://www.coryzue.com/writing/first-test/ [2] https://www.coryzue.com/writing/seo-for-developers/ https://www.coryzue.com/writing/seo-for-developers/