"The touch-screen platform will be implemented in around 7,000 McDonald's restaurants in the United Kingdom, according to reports, in an effort to improve effic

"The touch-screen platform will be implemented in around 7,000 McDonald's restaurants in the United Kingdom, according to reports, in an effort to improve efficiency and speed up customer service times." Here's an idea: create a Chipotle-style ordering app. You'll improve efficiency, speed up customer service times, cheaper capital investment than buying all those touchscreen kiosks, still get the benefit of looking technologically savvy, increase your brand recognition by getting your logo on millions of phones, and most of all, keep all those cashiers employed and contributing to the economic growth of Europe--a win-win for the long term health of McDonald's and their shareholders.