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Does anyone have good numbers on the brand loyalty to Tesla? If I’m a Tesla owner, what’s the chance of me buying Tesla again? Historically Mercedes and Lexus l
by strulovich 6y ago
Does anyone have good numbers on the brand loyalty to Tesla? If I’m a Tesla owner, what’s the chance of me buying Tesla again? Historically Mercedes and Lexus lead with ~40%. I won’t be surprised if Tesla beats them by a margin. Alas, Tesla is a young company and I couldn’t find any reliable numbers.
Extreme brand loyalty could explain why Tesla could be so big (in addition to other reason such as owning the vertical of selling insuring and energy being a possible outcome, which is not the case for traditional automakers)