> In the final phase of Google’s mission to become the internet, websites have few options if they want to get notice. Following the AMP rules, like removing an

> In the final phase of Google’s mission to become the internet, websites have few options if they want to get notice. Following the AMP rules, like removing any custom web components or analytics by anyone but Google, allows your content to (hopefully) appear in Google’s top stories carousel. You are essentially getting free advertising from Google as a result of being a good follower of the new rules of the internet.