One thing that's different is that BD doesn't have the pressure to sell to the masses, and they've been traded off from one giant to another (Google, Softbank a

One thing that's different is that BD doesn't have the pressure to sell to the masses, and they've been traded off from one giant to another (Google, Softbank and now Hyundai). I think they can afford to be spartan and truthful, I suspect a lot of big-corp marketing is based on metrics and data which drives you to doing unspartan things. My guess anyways, perhaps others can shed light.