Why should we consider any moral stance, by any for-profit corporation, as anything other than marketing? The real problem, as I see it, is that individuals se

Why should we consider any moral stance, by any for-profit corporation, as anything other than marketing? The real problem, as I see it, is that individuals see their relationships to corporations as anything other than transactional. Strange things happen when people adopt a company’s marketing effort into their personal identity. Instead, we should be looking at corporations objectively and deciding whether their incentives align with our own. Keep our identities with other individuals, not with corporations and branding.