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Apple absolutely attempts to present itself as a morally/ethically superior company. See, for example, from just 7 months ago: https://www.cnbc.com/2020/05/31/a

by Fezzik 6y ago

Apple absolutely attempts to present itself as a morally/ethically superior company. See, for example, from just 7 months ago: https://www.cnbc.com/2020/05/31/apple-ceo-tim-cook-email-to-employees-about-george-floyd.html https://www.cnbc.com/2020/05/31/apple-ceo-tim-cook-email-to-... Or, re the environment, from Apple’s current website: https://www.apple.com/environment/ https://www.apple.com/environment/ You can find all sorts of similar posturing on a number of topics from Apple.

chongli 6y ago
Why should we consider any moral stance, by any for-profit corporation, as anything other than marketing? The real problem, as I see it, is that individuals see their relationships to corporations as anything other than transactional. Strange things happen when people adopt a company’s marketing effort into their personal identity. Instead, we should be looking at corporations objectively and deciding whether their incentives align with our own. Keep our identities with other individuals, not with corporations and branding.
turminal 6y ago
> Or, re the environment, from Apple’s current website: https://www.apple.com/environment/ https://www.apple.com/environment/ Someone should calculate how much energy an iPhone uses for rendering that page (or any other on their website). I bet reducing that would make a difference environmentally.
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