I think psychologists frequently struggle to delineate cultural criticism and science: from its inception those two modes of thinking have been uncomfortably in

I think psychologists frequently struggle to delineate cultural criticism and science: from its inception those two modes of thinking have been uncomfortably intertwined; no one reads Jung or Feud as a serious scientists anymore (and if you do you'll see it's mostly highly caveated platitudes about human nature based on anecdotal experiences). But there is value in connecting cultural trends to personal behavior, it's just not always scientific.