Though I'm always suspicious of why those limits aren't simply zero. I'm not sure who out there is done a favor by being told that some alcohol and added sugar

Though I'm always suspicious of why those limits aren't simply zero. I'm not sure who out there is done a favor by being told that some alcohol and added sugar is fine when a better mindset is to be aware that it's pure indulgence that has nothing to do with nutrition. To me it's like lowering the daily fiber recommendation just to make people feel better about constantly undershooting it.