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> What I don’t understand is why companies want to be associated with these suppliers. Honestly the cost difference can’t be that big. because ultimately the g

> What I don’t understand is why companies want to be associated with these suppliers. Honestly the cost difference can’t be that big. because ultimately the great majority of their customers do not care, as simple as that. They might care about local issues, wedge issues, but ethical and moral concerns in another country? not so much. Big luxury brands such as Apple pour billions in PR and marketing because they live or die by the reputation. The day their customers start caring more about it, things might change. I just want to add, that I'm no way trying to diminish Apple's achievements when it comes to technology, product integration and creating remarkable ecosystems. I cannot think of another manufacturer that nailed that much in so little time. I think that Apple Silicon is game changer. But yes, they are a luxury brand.

Zarath 6y ago
I think even more than that they simply do not have a choice. Yes, it sucks that Apple's suppliers are unethical, but what am I supposed to do if I want to Snapchat my girlfriend or talk to my friends, or have a phone that is compatible with itunes/apple music? If my choice is between Apple and Google, how do I know that Google's ethics are any better? Am I supposed to spend hours and hours of my life investigating whether one is marginally more ethical than the other? We simply have to stop making consumers responsible and accountable for every unethical thing a company does. Why is the status quo that every company is evil and that's ok? You'll see AMEX commercials imploring you to "shop local" during the pandemic but where is their relief for small business? Why is it my responsibility to save them but business as usual for those that want to exploit me?
ardy42 6y ago
> because ultimately the great majority of their customers do not care, as simple as that. They might care about local issues, wedge issues, but ethical and moral concerns in another country? not so much. Big luxury brands such as Apple pour billions in PR and marketing because they live or die by the reputation. The day their customers start caring more about it, things might change. It's worth noting that one of the main reasons consumers "don't care" is the market is structured in a way to literally numb them to these issues. It makes it difficult to even learn about these issues (in relation to particular products), have that knowledge when making a purchasing decision, and take action against it (all competitors may be doing the same thing). The PR you mentioned also plays a part. To give an slightly different example: Xinjiang produces a lot of cotton, and, IIRC, some of it is produced through forced labor. How am I supposed to show I care by avoiding that cotton? I can't, because it's pretty much impossible for me to know if a particular shirt I'm buying is made from that cotton or not, and it might actually be impossible for anyone to know without a very expensive and time consuming investigation. If Apple put up big signs in it's stores saying "iPhones are made with forced labor," with compelling product storytelling about the forced labor practices involved, I think you'd Apple's sales drop as consumers show they do care. But that's not going to happen, all the market incentives are to obscure that kind of information.

Zarath 6y ago

I think even more than that they simply do not have a choice. Yes, it sucks that Apple's suppliers are unethical, but what am I supposed to do if I want to Snapchat my girlfriend or talk to my friends, or have a phone that is compatible with itunes/apple music? If my choice is between Apple and Google, how do I know that Google's ethics are any better? Am I supposed to spend hours and hours of my life investigating whether one is marginally more ethical than the other? We simply have to stop making consumers responsible and accountable for every unethical thing a company does. Why is the status quo that every company is evil and that's ok? You'll see AMEX commercials imploring you to "shop local" during the pandemic but where is their relief for small business? Why is it my responsibility to save them but business as usual for those that want to exploit me?

ardy42 6y ago

> because ultimately the great majority of their customers do not care, as simple as that. They might care about local issues, wedge issues, but ethical and moral concerns in another country? not so much. Big luxury brands such as Apple pour billions in PR and marketing because they live or die by the reputation. The day their customers start caring more about it, things might change. It's worth noting that one of the main reasons consumers "don't care" is the market is structured in a way to literally numb them to these issues. It makes it difficult to even learn about these issues (in relation to particular products), have that knowledge when making a purchasing decision, and take action against it (all competitors may be doing the same thing). The PR you mentioned also plays a part. To give an slightly different example: Xinjiang produces a lot of cotton, and, IIRC, some of it is produced through forced labor. How am I supposed to show I care by avoiding that cotton? I can't, because it's pretty much impossible for me to know if a particular shirt I'm buying is made from that cotton or not, and it might actually be impossible for anyone to know without a very expensive and time consuming investigation. If Apple put up big signs in it's stores saying "iPhones are made with forced labor," with compelling product storytelling about the forced labor practices involved, I think you'd Apple's sales drop as consumers show they do care. But that's not going to happen, all the market incentives are to obscure that kind of information.