That seems to be their approach to a lot of things. Often though this “curation” is never rolled out to a wider audience. Take for example on site servicing.

That seems to be their approach to a lot of things. Often though this “curation” is never rolled out to a wider audience. Take for example on site servicing. Apple have never offered that and instead you’re encouraged to visit your local Apple Store. Except that Apple Stores are still not present out side of certain blessed locations. If you don’t live somewhere Apple thinks is trendy enough for an Apple Store you’re out of luck. I’m not expecting a wider roll out of routing for cyclists anytime soon.