3 ms·
Inside the Google/FB ad deal at the heart of the price-fixing lawsuit
- greenyoda 6y agoArchive of article: https://archive.is/uIhxK https://archive.is/uIhxK
- choppaface 6y ago"The contract states Google won’t use data about Facebook’s bidding history, known as bid response data, to influence pricing, “reverse engineer” Facebook’s strategies, or “adjust or otherwise influence in real-time the bid response of another bidder (including Google),” according to the draft lawsuit." Well, if users click on Facebook ads or not, surely Google uses that in their ad targeting ML. And if Facebook is a big enough spender, then eventually Google will indeed "adjust or otherwise influence in real-time" the algorithm (and thus the market). I wonder if Facebook could further show fraud through discovery.