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If alcoholics drink half the alcohol, by volume, it may still be a lot less than half the revenue, let alone half the profit. But hard to guess... I wonder what
by iguy 6y ago
If alcoholics drink half the alcohol, by volume, it may still be a lot less than half the revenue, let alone half the profit. But hard to guess... I wonder what proportion of alcohol sold is (say) more than twice the price of the cheapest stuff (of the same broad category)?
- Nbox9 6y agoI don’t know where the revenue is, but it’s worth noting a significant amount of alcohol advertising is spent on cheap beer.
- fedreserved 6y agoAncedotal experience the 2 alcoholics I know and have hung out with in the under 35 age group drank the cheapest of the cheap. 1 a 30 pack of natty light a day, the other a bottle of drive thru tequila 20% abv a night. The tequila drinker was clearing 70k a year as a nurse living at his mom's in small town midwest so he could have afforded finer spirits