Seniors want simplicity not complexity. Tricked out software and hardware add overwhelming levels of complication so quickly that anyone over 45 will run from

Seniors want simplicity not complexity. Tricked out software and hardware add overwhelming levels of complication so quickly that anyone over 45 will run from it. Among that population, usable apps must be highly visual and the choices apparent (not hidden) and concrete. Their memorization, learning, and logic abilities are often impaired. Never was Steve Krug's UX mantra more relevant than in the aged, “Don't make me think.”