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I love the concept, but a piece missing here is how many "goals" / "conversions" each post generates. From my own adventures in blogging I found that # of visi
by aresant 15y ago
I love the concept, but a piece missing here is how many "goals" / "conversions" each post generates.
From my own adventures in blogging I found that # of visitors isn't the right metric to measure success / fail.
EG - this somewhat technical post is low visits (~1500) but consistently generates leads at a high conversion rate:
http://www.conversionvoodoo.com/blog/2010/05/how-to-track-conversions-without-a-conversion-page-in-google-optimizer/ http://www.conversionvoodoo.com/blog/2010/05/how-to-track-co...
Vs this link-baity post which generated lots of visitors (15,000+) but generates substantially fewer leads than the technical post:
http://www.conversionvoodoo.com/blog/2010/12/%E2%80%9Cmerry-christmas%E2%80%9D-vs-%E2%80%9Chappy-holidays%E2%80%9D-nearly-double-the-conversion-rate/ http://www.conversionvoodoo.com/blog/2010/12/%E2%80%9Cmerry-...
That's not to say that there isn't inherent SEO / brand value in high-traffic posts but again, in my own experience, I'd rather have a handful of posts that perform like example #1 vs. a dozen of example #2
- topcat31 15y agoThis is definitely on the roadmap, this initial implementation is just the bare bones. One unusual thing with SEOmoz is that they get a huge volume of traffic through their blog where the conversion rate (to money) is low. What I'd love to see more is softer conversions such as social interactions, registered users etc. Thanks for your feedback!