I can guarantee you that the customers who actually care about quality are the ones you'll lose first. We're in general interested in items that are built-to-l

I can guarantee you that the customers who actually care about quality are the ones you'll lose first. We're in general interested in items that are built-to-last, not in being annoyed for each purchase on an annual basis. If you would like to make an impact in the "buy for life" arena, I suggest you carefully select your vendors to actually produce items that are worthy of that label. Quality builds a reputation over time via word of mouth, not via online reviews. (This might still be a workable approach if you can give trusted reviewers a platform to highlight what they consider the best & most reliable, but you'll still need to vet those reviewers carefully)