Nokia is not a "great mobile brand". It was a great mobile brand, that then couldn't realize that software was beginning to win the smartphone war, and lost. Ba

Nokia is not a "great mobile brand". It was a great mobile brand, that then couldn't realize that software was beginning to win the smartphone war, and lost. Badly. Nokia's entire survival has rested on budget phones to developing countries, and that's a market that is not going to win you margins (or loyal customers) I pointed this out on another discussion: If we take South Africa as an example of this sort of developing market, then Nokia is in big trouble. BBM, coupled with "unlimited" BIS is wiping them out in the middle-lower end of the market. The very poor will continue buying their phones, for now.