In rightsholderworld, the application is a mere irritation that must be paid for in order to retain absolute control over distribution for as long as possible.

In rightsholderworld, the application is a mere irritation that must be paid for in order to retain absolute control over distribution for as long as possible. They probably don't want to pay for it -- why can't the customer just be happy with whatever we were already giving them! -- but they want to cede control to a third party platform even less.