> maybe Applebee’s will become a great restaurant without improving their food That's not what I said though... I agreed that improving the product is importan

> maybe Applebee’s will become a great restaurant without improving their food That's not what I said though... I agreed that improving the product is important. But, just because you build a better mousetrap, that alone doesn't guarantee that customers will beat a path to your door. There are many examples of an inferior product becoming the defacto product in a category even though a better product exists. So, there must be something else to Dominoes story, and there is! There is other pizza that I like more than dominos, but I still order dominoes sometimes because they've taken away so much friction and sometimes that outweighs a better product -- when you're time/focus limited and also need to get your family's dinner on the table. But, the product still needs to be good for that to work. Dominoes won because they did both.