In Kirkland, a rich suburb near Redmond, a Microsoft millionaire has had a pay-what-you-want coffee shop for a while. I don't think it would work outside areas

In Kirkland, a rich suburb near Redmond, a Microsoft millionaire has had a pay-what-you-want coffee shop for a while. I don't think it would work outside areas with significant social pressure on most patrons in the direction of not appearing cheap.